Stop Guessing.
Start Benchmarking Against The Market.

Get the Full Picture for Your Business

Financial Benchmarking Built for Home Service Contractors

Benchmarking connects your financial performance to the market around you. Instead of looking at your numbers in isolation, you can use them to answer questions like:

  • Are my margins in line with other companies like mine?
  • Am I spending enough on marketing?
  • Is my labor structure competitive?
  • Are my prices keeping pace with the market?
  • Is a slowdown due to external conditions or internal decisions?

Built for Trades Owners Who Want to Make Better Decisions

Intentional Growth TradeMetrics is designed specifically for home service businesses that want more clarity and context on what their monthly financial reporting. By benchmarking your performance against companies like yours, TradeMetrics turns raw data into actionable insight.

With that context, trades owners can:

  • Make faster, more confident decisions
  • Identify problems before they compound
  • Avoid overreacting to market-wide fluctuations
  • Allocate resources more effectively
  • Align pricing, labor, and marketing with top-performing companies

Add Meaning to Your Financial Reports

Monthly, your numbers go into TradeMetrics. What comes back is a clear picture of where you stand against companies like yours, which areas are underperforming, and where you’re winning. Standard reporting tells you what happened. TradeMetrics tells you what it means.

Each month, you’ll see:

  • Where your business stands relative to your peers
  • Which areas are underperforming
  • Where you’re outperforming the market
  • How your trends compare to broader industry movement

See Exactly How You Measure Up

TradeMetrics evaluates your performance using percentile-based benchmarking, not averages. This ensures your results aren’t distorted by outliers or differences in company size, giving you immediate clarity on where to focus so you can address issues early or double down on what’s working.

Most owners only know how they did. TradeMetrics shows how they did compared to everyone else.

What Intentional Growth
Clients Have to Say

I would definitely recommend Adviza. They are going to be a partner for the foreseeable future. They are genuinely down-to-earth, they are good guys, and they care about your business.

Richard Astacio, Owner, Stellitano Home Services

Measurable Impact

A Home Improvement Company’s Journey to Financial Clarity

Financial Clarity Allows Business Owners to Exit on Their Terms

Positioning a Landscaping Business for Scalable Growth

Frequently Asked Questions

TradeMetrics is designed specifically for home service contractors and trade businesses. Companies are grouped by relevant factors such as industry segment, size, revenue range, and operational structure to create more accurate and meaningful comparisons.

No. Participants never see another company’s raw financial data, company name, or identifying information. Benchmarking insights are presented only in aggregated and anonymous formats.

Anonymized benchmarking allows business owners to compare performance against true peer groups without compromising confidentiality. This helps identify strengths, weaknesses, opportunities, and market trends while maintaining trust and privacy.

Every company structures financials differently. Normalization ensures comparisons are apples-to-apples, creating more accurate and meaningful benchmarking insights across peer groups and market segments.

Benchmarking helps owners understand whether performance challenges are company-specific or market-wide. By comparing key financial and operational metrics against peer groups, businesses can identify opportunities to improve profitability, pricing, efficiency, cash flow, and long-term company value.

No monthly maintenance work is required from our program participants.